How to avoid becoming a victim of 'pinkwashing'

The Better Business Bureau gives tips on how to avoid becoming a victim of 'pinkwashing'. / Photo: Danielle Ledbetter

It's Breast Cancer Awareness Month and everywhere you turn, there's an opportunity to donate to the cause, but are you becoming a victim of "pinkwashing"?

You wouldn’t think someone would want to take advantage of something like this, but there are people out there that will.

Pinkwashing is when a business or organization says they’re going to do something with the money people donated for breast cancer and don’t follow through.

According to the Better Business Bureau, BBB, you need to be cautious to make sure your donation or the product that you purchased actually supports the cause.

You should ask questions, find out what percentage actually goes towards it and how the money will be used. Also, do some research on the company. You can check the BBB website for reviews.

“We need everybody in this fight to make the marketplace more trustworthy," BBB Director of Business Services Jason Blankenship said. “We need informed consumers, and we need people to do their homework for sure.”

Follow your heart when donating. If you have a doubt, look into it.

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