The legal debate continues with five tobacco companies fighting for control over their cigarette packaging. Tobacco companies believe their freedom of speech rights are being violated blocking how they build brand loyalty.
In 2009, Government passed a law that allows the the food and drug administration to cover packs with graphic images as a warning to consumers.
License Psychologist Cheryl Keisier discussed with us the affects of graphic imaging on cigarette packs.
" I see things from both perspectives they could be very detracting to some people that look at those images and think that they're pretty discussing. But on the other end you might have some pretty significant problems with some kids thinking it's kind of cool so they might be interested,"Kieser.
One Federal Appeals Court ruled the graphic images on cigarette packages violated the tobacco companies freedom of speech.