Text and talk may not be the root of the problem
Hands-free technologies might make it easier for motorists to text, talk on the phone, or even use Facebook while they drive, but new findings from the AAA Foundation for Traffic Safety show dangerous mental distractions exist even when drivers keep their hands on the wheel and their eyes on the road. The research found that as mental workload and distractions increase reaction time slows, brain function is compromised, drivers scan the road less and miss visual cues, potentially resulting in drivers not seeing items right in front of them, including stop signs and pedestrians. To view the study in its entirety click here.
This is the most comprehensive study of its kind that looks at the mental distractions of drivers and arms AAA with evidence to appeal to the public to not use these voice-to-text features while their vehicle is in motion. With a predicted five-fold increase in infotainment systems in new vehicles by 2018, AAA calls for action as result of this landmark research.
There is a looming public safety crisis ahead with the future proliferation of these in-vehicle technologies, said AAA President and CEORobert L. Darbelnet. It TMs time to consider limiting new and potentially dangerous mental distractions built into cars, particularly with the common public misperception that hands-free means risk-free.
Cognitive distraction expert Dr. David Strayer and his research team at the University of Utah measured brainwaves, eye movement, and other metrics to assess what happens to drivers TM mental workload when they attempt to do multiple things at once, building upon decades of research in the aerospace and automotive industries.The research included:
- Cameras mounted inside an instrumented car to track eye and head movement of drivers.
- A Detection-Response-Task device known as the DRT was used to record driver reaction time in response to triggers of redand green lights added to their field of vision.
- A special electroencephalographic (EEG)-configured skull cap was used to chart participants TM brain activity so that researcherscould determine mental workload.
Using established research protocols borrowed from aviation psychology and a variety of performance metrics, drivers engaged in common tasks, from listening to an audio book or talking on the phone to listening and responding to voice-activated emails while behind the wheel.
Researchers used the results to rate the levels of mental distraction drivers experienced while performing each of the tasks. Similar to the Saffir-Simpson scale used for hurricanes, the levels of mental distraction are represented on a scale:
- Tasks such as listening to the radio ranked as a category 1 level of distraction or a minimal risk.
- Talking on a cell-phone, both handheld and hands-free, resulted in a 2 or a moderate risk.
- Listening and responding to in-vehicle, voice-activated email features increased mental workload and distraction levels of the drivers to a 3 rating or one of extensive risk.
These findings reinforce previous research that hands-free is not risk-free, said AAA Foundation President and CEO Peter Kissinger. Increased mental workload and cognitive distractions can lead to a type of tunnel vision or inattention blindness where motorists don TMt see potential hazards right in front of them.
The research results support AAA TMs efforts to educate the public that distractions come in many forms, said Amy Stracke, managing director, Traffic Safety Advocacy, AAA " The Auto Club Group. Visual and manual distractions have been identified and studied previously, but mental distractions are just as dangerous.
Based on this research, AAA urges the automotive and electronics industries to join us in exploring:
- Limiting the use of voice-activated technology to core driving-related activities such as climate control, windshield wipers and cruise control, and to ensure these applications do not lead to increased safety risk due to mental distraction while the car is moving.
- Disabling certain functionalities of voice-to-text technologies such as using social media or interacting with e-mail and text messages so that they are inoperable while the vehicle is in motion.
- Educating vehicle owners and mobile device users about the responsible use and safety risks for in-vehicle technologies.
AAA also is using the findings to promote dialogue with policy makers, safety advocates and industry leaders to ensure that these emerging in-vehicle technologies won TMt lead to unintentional compromises in public safety. As part of this effort, AAA has already met with safety advocates and provided copies of the report to CEOs of all major U.S. automakers.
This study constitutes the most in-depth analysis to date of mental distractions behind the wheel. AAA is hopeful that it will serve as a stepping stone toward working in collaboration with automakers to promote our shared goal of improving safety for all drivers, said Darbelnet. Specifically, these increasingly common voice-driven, in-vehicle technologies should be limited to use for just core driving tasks unless the activity results in no significant driver distraction.
To view the full Cognitive Distraction in the Vehicle report, the AAA Foundation TMs Research Compendium on Cognitive Distraction or AAA TMs Distracted Driving Fact Sheet, visit NewsRoom.AAA.com.
Established by AAA in 1947, the AAA Foundation for Traffic Safety is a 501(c) (3) not-for-profit, publicly-supported charitable educational and research organization. Dedicated to saving lives and reducing injuries on our roads, the Foundation TMs mission is to prevent crashes and save lives through research and education about traffic safety. The Foundation has funded over 200 research projects designed to discover the causes of traffic crashes, prevent them, and minimize injuries when they do occur. Visit www.aaafoundation.org for more information on this and other research.
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 8.8 million members across 11 states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with nearly 53 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.