The Procter & Gamble Co. says rival Brawny paper towels have picked up some of Bounty's design.
The Cincinnati-based consumer products company has filed a federal lawsuit charging Atlanta-based Georgia-Pacific Corp. with trademark infringement and unfair competition. P&G says a version of Brawny that hit retail shelves in April copies the bowtie emblem of Bounty ExtraSoft, a 2008 line of the four-decade-old Bounty brand that calls itself "the quicker picker-upper."P&G says ExtraSoft's success has added to Bounty's U.S. market leadership.
The suit asks for an injunction and unspecified damages. Georgia-Pacific didn't immediately respond to messages seekingcomment.