FTC cracks down on "Bogus Fitness Claims"
Thu, 29 Sep 2011 03:12:25 GMT —
The Federal Trade Commission (FTC) has won a $25 million settlement from Reebok after challenging the company for making what they call bogus fitness claims.
The lawsuit states that physical benefit from Reebok EasyTone and RunTone shoes is no different from that of regular sneakers.
"Men will be speechless, women will be jealous, and no one will that the reason's on your feet" is the claim that marketers for the Reebok EasyTone campaign launched spurring women to run to stores with hopes of tightening up those buns simply by slipping on a pair of shoes and performing everyday tasks, but fitness professionals called their bluff.
"It's just another way that exercise companies are taking advantage of the public," said Darton College Fitness Coach Brandon Podgorski.
FTC complaints say walking in EasyTone shoes has no more of an effect on the calves and hamstrings than any other pair of shoes.
Debbie Brown says she's never tried out the shoes but friends and family have.
"My coworker wears them and she seems to like them a lot but she's an avid runner and she does a lot of exercise classes and she spins," said Debbie brown:
This is where officials say the benefit comes from: exercise, not the shoes.
"When you're exercising, burning calories, fat comes off your entire body so it's impossible to spot reduce," said trainer Podgorski.
He says it's only natural for people to want an easy solution to drop those pounds but not all fitness trends are created equal.
"I mean people will spend hundreds and hundreds of thousands of dollars on the next gimmick but nothing's going to replace working hard in the gym or working hard outside, eating right and sleeping," said Podgorski.
Settlement money provided to the FTC will go toward paying refunds to those who submit claims. For more information on how you can get a refund follow the link to ftc.gov/reebok.