FOX 31 is partaking in the PSA initiative, "Project Roadblock, Local TV Puts the Breaks on Drunk Driving"
The national campaign, which highlights the increase in drunk driving related fatalities over the holidays, kicked off Wednesday night and runs through December 31st.
Its goal is to encourage people to plan ahead, and use a designated driver.
Broadcast companies across the country have donated hours of media to air this campaign to get people to pledge not to drive "buzzed."
Visit http://buzzeddriving.adcouncil.org/ to take your pledge.