Facebook newsfeeds across the nation are looking a bit cold and wet these days.
This social media phenomenon is known as the "ALS Ice Bucket Challenge" and involves dumping a pail of ice cold water over your head and then challenging others to do the same within 24 hours. If you don't want to take part in the task, you don't have to. Instead you are asked to donate $100 to the ALS Association.
ALS stands for amyotrophic lateral sclerosis and is also known as Lou Gehrig's disease.
Right now there is only one drug approved by the U.S. Food and Drug Administration to treat ALS, which only modestly extends survival by two to three months. ALS is 100 percent fatal; people with this disease lose control of voluntary muscle movement, progressively lose their ability to eat, speak, walk and eventually breathe.
According to reports, in the last two weeks, the ALS Ice Bucket Challenge has soaked the nation and has helped raise $7.6 million.
Experience the #ALSIceBucketChallenge phenomenon by donating and challenging your friends and family.