Fatherhood film takes "Courageous" leap in sales
Wed, 01 Feb 2012 06:50:00 GMT —
The movie "Courageous" made an impact in theaters by opening in the top 10 and now in its opening week, the DVD is making an even bigger impact.
A representative for Provident Films, the distributing company, says given the line of competition against the film, this milestone comes as a surprise.
This is the third movie DVD released by Sherwood Pictures.
Film insiders says the message behind the film will keep sales going strong.
"The first week is always a big week but we think that "Courageous" is going to be a big seller for a long time. The concept of fatherhood is not going to go out of style," said Provident Films Senior Vice President Ben Howard.
Howard expects "Courageous" to become the go-to movie when it comes to fatherhood.